Gamification

Promote Your Marketing Goals With Gamification

Proven with existing excellent examples, gamification is a new sector that has been used by marketers to increase conversions, engagement rate and generate buzz. Want to join the bandwagon but has no coding experience? We have got you covered from soup to nuts. Speak to us now to find out how gamification can level up your digital marketing game!

What Is Gamification?

Defined as the process of applying game-design thinking to non-game applications, gamification incorporates entertainment, exclusivity and competition as a three-pronged approach to engage audiences. Exclusivity makes a product or service desirable while competition allows users to prove themselves against others. For instance, a leaderboard is one of the proven, successful gamification examples of introducing competition by publishing rankings, thereby generating hype among the players.

What Are The Benefits Of Gamification?

• Increased Engagement — One strategy to engage customers, particularly in the retail industry is by using games that incentivise them for playing and shopping with you. “Engaged customers will have a significant impact on your bottom line.” According to Gallup, brands that successfully engage their customers to realize 63% lower customer attrition and 55% higher share of wallet.
• Educate Customers — Rather than creating ads to talk about a product or service, creating an online game can help your audience to learn more about your company’s offering as they play. Engagement can be nurtured by weaving in branded messaging and content into the game so that the players can discover more about the products and services as they play.
• Attract New Customers — Gamification can be a technique to attract new customers. Rewards programs such as stamp cards are popular at coffee houses and retail stores to maintain customer loyalty and drive new audiences. Starbucks, Nordstrom and Walmart are examples of businesses who have variants of rewards programs to keep and grow customer pool.

Why Should You Pick Us?

• One-stop Agency — Founded in 2012, we are not only the madmen but a strong, cohesive family of developers, wordsmiths, designers and marketing divas with T-shaped skills and the abilities to connect the dots.
• Personalized Solution — We love Overcooked and Cake Mania but a cookie-cutter marketing approach is definitely a big no-no in our company as we like to break the norm to run campaigns that truly talk to your audience.
• Proven Track Record — Being featured on The Business Times, The Straits Times and TODAY, we are your trusted marketing partner that you can rely on to enjoy the fruits of labour (or razz berry, if you are a fan of Pokémon Go).

What Can We Do for You?

• Consulting — Eeny, meeny, miny, moe… Wondering whether you should run a giveaway, quiz or photo contest? Our team is ready to give you the best, customized advice.
• Ideation — Creative and digital-savvy, we inject interactive gamification elements into your digital marketing campaign in order to achieve your marketing goals.
• Implementation — Our marvellous team converts the overarching ideas into amazing games by marrying a beautiful, attractive design and compelling message.
• Reporting — Using cutting-edge technologies, we are able to track and measure the results of the campaign to obtain useful data for future marketing endeavours.

What Have We Done?

Still have doubts with how gamification can power up your business? Our outstanding portfolio is the best proof. Explore our portfolio now and let’s make marketing fun together!

• Hella Asia Spot the Difference — gamification technology
• M1 Singapore Catch the God of Fortune — consumer gamification
• Suntec City Catch No Ball — consumer gamification
• NTUC LearningHub Quiz — gamification
• Marina Square Scratch & Win — consumer gamification

VIEW ALL OUR WORKS