Inbound Marketing

Inbound Marketing utilises digital marketing methods and tools such as social media marketing, search engine optimisation and content marketing to educate and move your prospect through the buyer's journey.

Inbound Marketing Brings In Sales Even If You Stop Spending Money

If you look at paid social and google ads as sprints, then inbound marketing is a marathon.

Paid ads are about getting your product to the right prospects via strategic keywords (Google) and interests (Social). And while these are great revenue drivers, the results come to a halt the moment you stop spending money.

Inbound marketing, on the other hand, is about investing in the effort of creating and optimizing content to educate and guide your customer through their problems. These usually don't result in immediate revenues and sales, but as you gain trust and status among your prospects, you will start seeing leads flow in steadily.

How do we use Inbound Marketing to convince customers to buy from you?

Attract — Turning Strangers into Visitors and Website Traffic

The first step of any business is to get your prospects to know about you. In this stage, we will help you to identify and create evergreen content, which will be searchable and discovered by your prospects through:

• Paid Social Advertising
• Search Engine Optimisation
• Social Media Marketing (Facebook, LinkedIn, Instagram)
• Content Marketing

Convert — Turning Visitors into Marketing and Sales Leads

Once your prospects land on your website, the next goal is to provide them with more content to consume so that they're more likely to leave basic details such as their email, company details and pain points. We do so through:

• On-page SEO – internal page linking
• UI/UX Optimisation
• Heat Map Tracking via Hotjar
• Content Opt-In Forms and Landing Pages

Close — Turning Leads into Paying Customers

The last part of the journey is about identifying prospects that have experienced multiple touch points. With that, the aim is to send this group strategic sales offers via:

• Re-marketing Ads
• Email Marketing

Delight — Turning Customers into Referrals

The buyer's journey does not end with a purchase. Take this opportunity to delight your customers as they use and evaluate your product/service for the first time so they become brand advocates and potential repeat buyers.

• Content Marketing
• Email Marketing
• Social Media Groups
• Customer Service Chatbots

Strategic Partnership with HubSpot

Our strategic partnership with HubSpot will help you create an effective inbound marketing strategy and team.

• All-in-One Software — See all your CRM and marketing data in one software.
• Actionable Insights — See all your CRM and marketing data in one software.
• Free Digital Training and Education — HubSpot University will provide all the necessary classes and certifications to keep your team informed of the latest updates.