Service
SEM Services Singapore: Google Ads Agency That Delivers 380% ROAS
We build high-performance SEM campaigns across Search, Shopping, Display, YouTube, and Performance Max that turn search intent into paying customers.
What's included
- Up to $5,000/month ad spend
- 1 platform (Google or Meta)
- 1-2 campaign types
- Keyword & audience research
- Ad copy creation
- Monthly optimization
- Conversion tracking setup
- Monthly performance reports
How it works
Discovery & Audit
Business goals & KPI alignment, current account audit, competitor analysis & benchmarking, customer journey mapping, keyword universe development, and budget allocation strategy. Deliverable: Strategy document + audit report.
Account Setup & Structure
Campaign architecture design, ad group & keyword structure, negative keyword framework, conversion tracking setup, audience list creation, and asset organization. Deliverable: Ready-to-launch account.
Creative Development
Ad copy writing, extension creation, display/video ad development, landing page recommendations, A/B test variants, and compliance review. Deliverable: Approved ads ready to launch.
Launch & Learning Phase
Controlled campaign launch, initial bid management, data collection period, search term analysis, quick-win optimizations, and daily monitoring. Deliverable: Live campaigns + daily updates.
Optimization Phase
Weekly search term mining, bid adjustments & testing, ad copy iteration, audience refinement, negative keyword expansion, and Quality Score improvement. Deliverable: Improving performance weekly.
Scale & Report
Scale winning campaigns, test new opportunities, comprehensive reporting, strategy sessions, quarterly reviews, and roadmap planning. Deliverable: Monthly reports + strategy calls.
About this service
Hashmeta is a PSG-approved Google Ads agency in Singapore with 13+ years of experience managing over $25M in ad spend across 150+ active campaigns. We deliver an average 380% ROAS and help businesses stop wasting ad spend by building high-performance SEM campaigns across Search, Shopping, Display, YouTube, and Performance Max.
Why Choose SEM?
SEM puts your business in front of high-intent buyers today. With 8.5 billion daily Google searches and 65% of high-intent searches resulting in ad clicks, Google Ads offers immediate traffic and measurable ROI.
Our SEM Performance Framework
Our 6-pillar approach covers strategic foundation, account structure, precision targeting, compelling creative, continuous optimization, and measurement & scaling.
Campaign Types We Manage
- Search Campaigns
- Shopping Campaigns
- Performance Max
- Display Campaigns
- YouTube Video Ads
- Demand Gen Campaigns
Transparent Pricing
Packages start at $1,500/month after the 50% PSG grant (Starter), $3,000/month after PSG (Growth), and $5,000+/month after PSG (Enterprise). Ad spend is paid directly to platforms and is separate from management fees.
Get Started
Claim your free SEM audit worth $1,000 and discover how much revenue you may be leaving on the table.
FAQ
How much do SEM services cost in Singapore?
SEM agency fees typically range from $1,500 to $5,000+ per month for management, plus your advertising budget paid directly to Google/Meta. Our Starter package is $1,500/month after PSG, managing up to $5,000 ad spend. Growth is $3,000/month managing up to $15,000. All packages qualify for 50% PSG grant subsidy on management fees.
What’s a good Google Ads budget for Singapore businesses?
Recommended minimum is $1,500-2,000/month for meaningful data. Competitive industries typically need $5,000-15,000/month. E-commerce with Shopping ads: $3,000-10,000/month. Singapore’s average CPC is $1.50, CTR is 3.17%, and conversion rate is 2.85%. We recommend at least $2,000/month for 3 months to gather proper optimization data.
What types of Google Ads campaigns should I run?
For lead generation, start with Search campaigns targeting high-intent keywords. For e-commerce, start with Shopping campaigns. For scale, add Performance Max once you have conversion data. For remarketing, add Display campaigns to re-engage site visitors. We customize based on your goals during our free audit.
How long does it take to see results from Google Ads?
Google Ads generates traffic immediately upon launch. Week 1-2 is initial data collection. Month 1 provides enough data for meaningful optimizations. Month 2-3 typically sees 20-50% improvement. Month 3-6 reaches maturity with stable, improving ROAS. Most clients see profitable returns by month 2-3.
What is a good ROAS for Google Ads?
E-commerce: 300-400% ROAS is good. Lead generation: focus on cost per lead targets—$20-50 for B2C, $50-200 for B2B. General benchmarks: 100% is break-even, 300%+ is good, 500%+ is excellent. Our clients average 380% ROAS across all campaigns after optimization.
Is SEM eligible for PSG grant in Singapore?
Yes, SEM management services are eligible for up to 50% PSG grant support under the Digital Marketing category. The grant covers agency management fees, not actual ad spend. Requirements: Singapore-registered business, 30%+ local shareholding, annual sales <$100M. We're a PSG pre-approved vendor and handle all paperwork.
What’s the difference between SEM and SEO?
SEM is paid ads on search engines with immediate results, pay per click, controllable budget, and stops when you stop paying. SEO is organic ranking that takes 3-6 months, has no direct cost per click, and builds lasting authority. Best practice is to use SEM for immediate traffic while building SEO for long-term growth.
Do you manage Bing Ads and other platforms?
Yes, we manage Google Ads, Microsoft/Bing Ads, Meta Ads, and LinkedIn Ads. We typically recommend optimizing Google Ads first, then expanding to additional platforms for incremental reach.