Service
Singapore Xiaohongshu Advertising Service
Maximize every dollar of your ad budget, from brand exposure to targeted conversion.
What's included
- {"text":"Manage discovery-page feed ads with audience targeting, A/B testing, bidding strategy and scheduling.","title":"Juguang Feed Ads"}
- {"text":"Place ads at the top of Xiaohongshu search results for high-intent keywords.","title":"Search Keyword Bidding"}
- {"text":"Boost top-performing organic notes to wider audiences for stronger engagement.","title":"Spark Ads Promotion"}
- {"text":"Native Chinese creative, visuals and copy produced by mother-tongue Chinese teams.","title":"Ad Creative Production"}
- {"text":"Granular segmentation by age, gender, interests, behavior, location and device.","title":"Audience Targeting & Optimization"}
- {"text":"Transparent monthly reports and optimization meetings with full backend visibility.","title":"Monthly Reporting & Strategy Adjustment"}
How it works
Creative
Native Chinese transcreation, Xiaohongshu-style visuals, seeding copy, cover and title optimization, and a multi-version asset library.
Media Buying
Juguang setup, audience layering, budget allocation, bidding model selection and campaign scheduling.
Performance
A/B test iteration, bid tuning, quality score improvement, negative keyword management and audience analysis.
Scaling
Scale winning creatives, coordinate cross-platform efforts, expand remarketing audiences, raise ROAS targets and plan long-term growth.
About this service
Hashmeta Singapore provides end-to-end Xiaohongshu advertising services on the Juguang platform, helping Singapore brands reach 300 million monthly active high-spending users and the 75% of Singaporeans who are ethnically Chinese.
Why advertise on Xiaohongshu in Singapore?
- 78% of users research on Xiaohongshu before purchase
- 2.5 billion monthly in-app searches
- 46% of users discover new brands through ads
- Native seeding content drives higher trust and conversion than traditional ads
Common mistakes we fix
- Directly translated creative instead of native transcreation
- Misunderstanding Juguang bidding and audience models
- Ignoring high-intent search ads
- No systematic A/B testing or creative iteration
- Poor budget allocation and missing ROI tracking
Ad formats managed
- Juguang feed ads
- Search keyword bidding
- Spark Ads promotion
- Creative production, audience targeting and monthly reporting
Our four-stage framework
- Creative — native Chinese content and visuals
- Media Buying — setup, targeting, bidding and scheduling
- Performance — A/B testing, quality score and keyword optimization
- Scaling — scale winners, remarketing and ROAS growth
With 200+ managed brand accounts and 50 million+ ad impressions delivered, Hashmeta is a certified Xiaohongshu ad partner ready to turn your budget into measurable ROI.
FAQ
What is the Xiaohongshu Juguang platform?
Juguang is Xiaohongshu's official ad management system. Brands use it to run feed and search ads with audience targeting, bidding, creative management and performance tracking.
Are Xiaohongshu ads suitable for Singapore brands?
Yes. Singapore has a 75% Chinese population with high purchasing power, and many users research products and services on Xiaohongshu before buying.
What is the difference between Juguang and Spark Ads?
Juguang is a professional ad system for feed and search ads with detailed targeting and tracking. Spark Ads heats existing organic notes to reach more users, often feeling more like natural content.
How soon can we see results?
Traffic and interaction data appear within 24-48 hours. Meaningful optimization usually takes 2-3 weeks, with target CPA/ROAS typically reached by the second month.
How do you measure ad ROI?
We track full-funnel metrics including impressions, CPM, CTR, CPC, engagement, profile visits, private messages, external clicks, conversions, CPA and ROAS.
Do we need a China business license to advertise?
No. Singapore brands can open and run ad accounts through a certified Xiaohongshu partner such as Hashmeta without a China business license.
Who produces the ad creatives?
Our in-house creative team, made up of mother-tongue Chinese speakers, handles copywriting, visual design, cover images and video editing with full A/B testing.