Xiaohongshu Marketing Service Center

Hashmeta's Xiaohongshu Marketing Service Center is a one-stop hub for Singapore and Malaysia brands seeking full-spectrum Xiaohongshu (XHS / RED) marketing solutions. With 21 professional service pages across 7 core categories and coverage of both Singapore and Malaysia markets, we help brands reach Xiaohongshu's 300 million+ monthly active users.

Core Xiaohongshu Services

Our core service system covers the full lifecycle of Xiaohongshu marketing — from strategy planning to content creation, ad placement, shop operations, crisis handling and localisation.

• Account Management Service: Full-service account hosting, including content planning, publishing schedules, community engagement and data analytics.
• Content Studio: Professional seeding-note production, native Chinese copywriting, cover design, and video shooting and editing to create high-engagement viral content.
• Performance Ads: Juguang platform ad management, including feed ads, search ads and Fries (Tiaotiao) promotion, with full-funnel ROI tracking and optimisation.
• Strategy Consulting: Brand marketing strategy, market analysis, competitor research, content strategy and KPI planning.
• Shop Setup: Xiaohongshu e-commerce store setup, qualification review, store decoration, product listing and operational launch.
• Localisation Service: Brand content adaptation for Chinese audiences, including Chinese content transcreation, cultural adaptation and local market positioning.
• Crisis Response: 24-hour public opinion monitoring and crisis handling, negative content response, brand reputation management and crisis communication strategy.

Xiaohongshu Services for Singapore

Singapore has one of the world's highest Chinese consumer spending powers, with Chinese residents accounting for more than 75% of the population. Our Singapore-specific services include:

• Performance advertising management on the Juguang platform
• KOL collaboration and influencer seeding campaigns
• Enterprise / professional account (blue V) certification
• Full account management and operation
• E-commerce shop setup and activation
• Offline hands-on training courses
• SEO and search ranking optimisation

Xiaohongshu Services for Malaysia

Malaysia's Chinese market exceeds 7 million people, and Xiaohongshu user growth is rapid. Our Malaysia-focused services cover Kuala Lumpur, Penang, Johor Bahru, Selangor and other core markets:

• Performance advertising management
• KOL collaboration and content co-creation
• Enterprise account certification
• Full account management
• SSM-to-shop e-commerce setup
• Corporate training courses
• SEO and keyword ranking optimisation

How to Choose the Right Service

Not sure which service to start with? We recommend service combinations based on your current stage:

• Just starting on Xiaohongshu: Enterprise account certification → Strategy consulting → Account management
• Looking to accelerate growth: Performance ads → KOL collaboration → SEO optimisation
• Wanting to sell on Xiaohongshu: Shop setup → Content creation → Performance ads
• Building in-house capabilities: Training courses → Strategy consulting → Localisation service

Book a free 30-minute strategy consultation with our bilingual Chinese-English strategy team, and we will recommend the most suitable service mix based on your brand status, industry characteristics and growth goals.