Service
Xiaohongshu Performance Ads: Aurora + Fries Campaign Management
Hashmeta's certified Xiaohongshu ad team manages Aurora feed, search and Fries promotions to deliver measurable ROAS from China's high-intent audience.
What's included
- Aurora feed ad management
- Aurora search ad management
- Fries promotion management
- Ad creative production & optimization
- Conversion tracking & attribution setup
- Monthly performance reports & strategy optimization
How it works
Diagnosis
Account and market analysis: ad account audit, competitor ad analysis, audience profiling, keyword opportunity mining, budget and goal setting.
Setup
Campaign architecture design: campaign structure, audience tier testing, creative production, conversion tracking deployment, A/B test plan.
Optimization
Continuous iteration: bid strategy tuning, audience performance analysis, creative refresh, negative-keyword management, dynamic budget allocation.
Scale
Scalable growth: amplify winning creatives, expand to new audiences, cross-format combined campaigns, ROAS target uplift, long-term growth planning.
About this service
Turn Ad Spend Into Measurable Revenue on RED
Xiaohongshu (RED) is one of Asia's most cost-effective paid media channels — but only when managed correctly. Hashmeta's certified Xiaohongshu ad team runs full-funnel Aurora (feed), search and Fries (boost) campaigns to deliver measurable ROAS from China's highest-intent consumers.
Why Xiaohongshu Ads Work
- 62% lower CPA vs Meta for the same high-spending Chinese audience
- 2.5 billion monthly searches make search ads an underused goldmine
- 5.2x engagement with Fries-boosted organic notes compared to standard ads
Common Mistakes We Fix
Brands often waste budget by running ads without an organic content base, copying Meta strategies, ignoring search ads, using non-native creatives, missing conversion tracking, or misallocating budget across formats.
Services Included
- Aurora feed ad management
- Aurora search ad management
- Fries promotion management
- Native creative production & A/B testing
- Conversion tracking & attribution setup
- Monthly reporting & strategy optimization
Our 4-Stage Methodology
- Diagnosis — account audit, competitor analysis, audience research, keyword discovery, budget & goal setting
- Setup — campaign architecture, audience tier testing, creative production, tracking deployment, A/B test plan
- Optimization — bidding refinement, audience analysis, creative refresh, negative-keyword management, dynamic budget allocation
- Scale — winner amplification, new audiences, cross-format combos, ROAS targets, long-term growth planning
Industry Playbooks
Specialized strategies for beauty & skincare, F&B, travel & hospitality, and education — including LBS targeting, seasonal pushes, brand-keyword defense and KOL-note boosting.
Packages
Three tiers — Starter, Growth and Enterprise — suit monthly media budgets from ¥5K to ¥100K+. Ad spend is paid directly to Xiaohongshu; Hashmeta charges a transparent management fee.
Results
¥50M+ total ad budget managed, 4.8x average ROAS, and 62% lower CPA than Meta across beauty, F&B, travel, education, luxury and e-commerce brands.
Get a free Xiaohongshu ad audit and turn RED into your most profitable paid channel.
FAQ
How are Xiaohongshu ads different from Facebook/Instagram ads?
RED users treat the platform as a search + discovery community with much higher purchase intent than casual social browsing. Ads must look like organic notes; overly branded creative is ignored. Targeting, bidding models and content review differ from Meta, so Facebook experience does not transfer directly.
What is the difference between Aurora, search ads and Fries?
Aurora feed ads appear in the discovery feed for awareness and discovery. Search ads appear at the top of search results for high-intent traffic. Fries boosts existing organic notes to wider audiences, generating 5.2x engagement and building organic weight.
What budget is needed to run Xiaohongshu ads?
A recommended minimum media budget is about ¥30,000 per month to gather enough optimization data. Fries tests can start at ¥200 per boost. Media spend is paid directly to Xiaohongshu; Hashmeta charges a separate management fee.
How soon can we see results?
Traffic and engagement appear within 24-48 hours. Meaningful optimization needs 2-3 weeks of data. Month two typically reaches target CPA/ROAS after the initial testing phase.
How are fees calculated?
Management fee varies by package — Starter and Growth use a percentage of media spend; Enterprise uses a fixed monthly fee. The media budget is paid directly to Xiaohongshu with zero markup.
Do we need organic content before running ads?
It is strongly recommended. We suggest 20-30 notes and 4-6 weeks of activity before paid activation to build trust; otherwise CPA can be 2-3x higher.
How do you measure and report results?
We track impressions, CPM, clicks, CTR, CPC, engagement, saves, profile visits, conversions, CPA and ROAS. E-commerce clients get full revenue attribution; lead-gen clients get cost-per-lead and lead-to-customer tracking. You receive a weekly dashboard plus a monthly deep report with optimization recommendations.
Can overseas brands open a Xiaohongshu ad account directly?
Yes, but there are hurdles: a Chinese interface, Chinese mobile verification and RMB pre-payment. Overseas brands usually work with a certified partner like Hashmeta to handle account opening, top-up and ongoing management.